Introduction: The role of artificial intelligence in the tourism and hospitality sector

Abstract

Artificial Intelligence, or AI, has been one of the most important concepts in recent years to have influenced tourism and hospitality (T&H) management. It has created new possibilities and improved workflow in these industries, as well as providing better customer service experiences and creating new opportunities for sustainable strategies. It is not just a supplementary but a driving force for organisations to keep up with dynamic market conditions and increasing consumer expectations. This book provides a theoretical understanding of the potential opportunities, risks, and future implications of AI use in these industries.