Following people's behavior across social media

Abstract

To face the new challenge of giving an all-around picture of people's online behavior, in this paper we perform a multidimensional analysis of users across multiple social media sites. Our study relies on a new rich dataset collecting information about how users post their favorite contents and about their centrality on different social media. Specifically posting activities and social sites usage have been gathered from the social media aggregator Alternion. The analysis of social media usage shows that Alternion data capture the typical trend of today's users. However the novelty is the multidimensional and longitudinal nature of the dataset. In fact by performing a rank correlation analysis on the degree in the different social sites, we find that the degrees of a given user are scarcely correlated. This is suggesting that the individuals' importance changes from medium to medium.We also investigate the posting activities finding a slightly positive correlation on how often users publish on different social media. Finally we show that users tend to use similar usernames to keep their identifiability across social sites.