A bibliometric review of customer engagement in the international domain: reviewing the past and the present
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final published version
Issue Date
2024-08-05Subjects
bibliometric reviewcustomer engagement
Subject Categories::N120 International Business studies
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This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context.Citation
Marvi R, Foroudi P, Jerez MJ (2024) 'A bibliometric review of customer engagement in the international domain: reviewing the past and the present', CORPORATE REPUTATION REVIEW, (), pp.-.Publisher
SpringerJournal
CORPORATE REPUTATION REVIEWAdditional Links
https://link.springer.com/article/10.1057/s41299-024-00198-yType
ArticleLanguage
enISSN
1363-3589EISSN
1479-1889ae974a485f413a2113503eed53cd6c53
10.1057/s41299-024-00198-y
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