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dc.contributor.authorRamanathan, Ramakrishnan
dc.contributor.authorDuan, Yanqing
dc.contributor.authorAjmal, Tahmina
dc.contributor.authorPelc, Katarzyna
dc.contributor.authorGillespie, James
dc.contributor.authorAhmadzadeh, Sahar
dc.contributor.authorCondell, Joan
dc.contributor.authorHermens, Imke
dc.contributor.authorRamanathan, Usha
dc.identifier.citationRamanathan R, Duan Y, Ajmal T, Pelc K, Gillespie J, Ahmadzadeh S, Condell J, Hermens I, Ramanathan U (2023) 'Motivations and challenges for food companies in using IoT sensors for reducing food waste: some insights and a road map for the future', Sustainability, 15 (2), pp.1665-.en_US
dc.description.abstractFood waste is a serious problem worldwide, including in Europe. Research efforts are being carried out to reduce food waste. In this paper, we focus on using modern digital technologies (also known as Industry 4.0 technologies) to reduce waste in food supply chains. Based on interactions with a number of food companies in Europe over the last four years using Action Research, we provide new insights on the motivations and challenges for food companies when they are engaged in the use of technologies for reducing food waste in their supply chains. Motivations for firms include improved food quality of their produce, improved reliability, support in meeting legal requirements, a green image, and improved revenues from selling the food that has been saved. However, data security issues and trust issues posed challenges in using these technologies. Since this is an emerging area of research, we look at potential business models for technology companies for working with food companies in reducing food waste, identify value propositions and value capture, and look at how these investments in technologies can improve the sustainability of food businesses. We believe technology companies can leverage the opportunities, develop new business models with value propositions around the use of technologies, and support food companies via timely alerts in case of potential quality issues. Value capture occurs via the sale of hardware and subscriptions.en_US
dc.description.sponsorshipThis research reported in this paper is based on the work done in the REAMIT project (, accessed on 1 December 2022) funded by the Interreg North-West Europe (ref NWE831).en_US
dc.rightsGreen - can archive pre-print and post-print or publisher's version/PDF
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.subjectIOT applicationsen_US
dc.subjectInternet of Things (IoT),en_US
dc.subjectIoT challengesen_US
dc.subjectIoT advantagesen_US
dc.subjectfood wasteen_US
dc.subjectfood securityen_US
dc.subjectBig Data Impacten_US
dc.subjectBig Data analyticsen_US
dc.subjectadoption of Big Data Analyticen_US
dc.subjectSubject Categories::D690 Food studies not elsewhere classifieden_US
dc.titleMotivations and challenges for food companies in using IoT sensors for reducing food waste: some insights and a road map for the futureen_US
dc.contributor.departmentUniversity of Essexen_US
dc.contributor.departmentUniversity of Bedfordshireen_US
dc.contributor.departmentUlster Universityen_US
dc.contributor.departmentWhysor B.V.en_US
dc.contributor.departmentNottingham Trent Universityen_US
dc.description.notegold oa

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