A study of search user interface design based on Hofstede’s six cultural dimensions
Subject Categories::G440 Human-computer Interaction
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Other TitlesProceedings of the 6th International Conference on Computer-Human Interaction Research and Applications -
AbstractAn information seeker’s cultural background could influence their preference for search user interface (UI) design. To study cultural influences Geert Hofstede’s cultural dimensions have been applied to website design for a number of years. In this paper, we examine if Hofstede’s six cultural dimension can be applied to inform the design of search engine user interfaces. The culturally designed search user interfaces have been evaluated in a study with 148 participants of different cultural backgrounds. The results have been analysed to determine if Hofstede’s cultural dimensions are appropriate for understanding users’ preferences on search user interface design. Whilst the key findings from the study suggest Hofstede cross-cultural dimensions can be used to model users’ preferences on search interface design, further work is still needed for particular cultural dimensions to reinforce the conclusions.
CitationChessum K; Liu H, Frommholz I (2022) 'A study of search user interface design based on Hofstede’s six cultural dimensions', 6th International Conference on Computer-Human Interaction Research and Applications - CHIRA - Valletta, Scitepress Digital Library.
PublisherScitepress Digital Library
TypeConference papers, meetings and proceedings
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