#mothersday: Constructions of motherhood and femininity in social media posts
Subject Categories::L310 Applied Sociology
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AbstractImages and representations of parenting, and particularly mothering, have become commonplace on social media platforms over the past decade. These displays, however, take place in the context of popular contemporary discourses around gender and parenting that are in many ways prescriptive. This paper explores the constructions of mothering online through an analysis of posts about mothers on Mother’s Day from 2018 to 2020. Data were collected from Instagram and Twitter using hashtags such as #mothersday, #happymothersday and #motheringsunday. Both content and thematic analyses were conducted. This paper will consider three main themes that were identified in the data: “Beauty & biology”; “Grief & loss” and “Care (& COVID)”, with a focus on constructions of gendered parenting and family through the explicit celebration of the lives and roles of mothers. The findings provide insight into normative constructions of gender and how these are mediated through the affordances of social media platforms in a neoliberal context.
CitationCapdevila R, Dann C, Lazard L, Roper S, Locke A (2022) '#mothersday: Constructions of motherhood and femininity in social media posts', Feminism and Psychology, 32 (3), pp.336-356.
PublisherSAGE Publications Ltd
JournalFeminism and Psychology
SponsorsThe author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by The Open University.
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