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dc.contributor.authorBurns, Peter
dc.contributor.authorCowlishaw, Chantelle
dc.date.accessioned2020-07-28T14:36:29Z
dc.date.available2020-07-28T14:36:29Z
dc.date.issued2014-03-04
dc.identifier.citationBurns P, Cowlishaw C (2014) 'Climate change discourses: how UK airlines communicate their case to the public', Journal of Sustainable Tourism, 22 (5), pp.750-767.en_US
dc.identifier.issn0966-9582
dc.identifier.doi10.1080/09669582.2014.884101
dc.identifier.urihttp://hdl.handle.net/10547/624298
dc.description.abstractWhilst there are many arguments and counterarguments surrounding aviation's contribution to climate change, the sector is increasingly scrutinised, especially in regard to tourism mobility questions. This paper identifies, examines and analyses the discourses that airlines choose to communicate via their websites regarding their role, responsibility and their viewpoints about the issues involved in their relationship to climate change. Studying the web is of growing importance: corporate organizations increasingly use the Internet to communicate influential discourses, engage consumers, and inform the media, who themselves use digital systems to form opinions and influence decisions. Drawing on publicly available communications from six contrasting UK airlines, the study seeks to identify their perceived roles and responsibilities as producers. The data are analysed through content and frame analyses. The study concludes, inter alia, that the airlines under study make both justifiable and unjustifiable claims, and use polarised prioritisation, scepticism and uncertainty creation to put forward their case. Airlines are classified into one of six types: (1) continuous committed benchmarkers, (2) realistic technological innovators, (3) minimal practicalities, (4) low-cost innovators, (5) low-cost sceptics and (6) low-cost opposers. The paper uses and adds to an emerging research method, netnography. © 2014 Taylor & Francis.en_US
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.relation.urlhttps://www.tandfonline.com/doi/abs/10.1080/09669582.2014.884101en_US
dc.rightsGreen - can archive pre-print and post-print or publisher's version/PDF
dc.subjectresponsible behaviouren_US
dc.subjectqualitative researchen_US
dc.subjectclimate changeen_US
dc.subjectair travelen_US
dc.titleClimate change discourses: how UK airlines communicate their case to the publicen_US
dc.typeArticleen_US
dc.contributor.departmentUniversity of Bedfordshireen_US
dc.identifier.journalJournal of Sustainable Tourismen_US
dc.date.updated2020-07-28T14:33:45Z
dc.description.note


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