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    It's not what you say, it's how you say it: language use on Facebook impacts employability but not attractiveness

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    Authors
    Scott, Graham G.
    Sinclair, Jason
    Short, Emma
    Bruce, Gillian
    Issue Date
    2014-07-31
    Subjects
    Facebook
    
    Metadata
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    Abstract
    The expansion and increasing diversity of the Internet has seen a growth in user-generated online content, and an escalation in incorrect and nonstandardized language use (e.g., text speak). This evolution has been exemplified by social networking sites such as Facebook. In our experiment, participants viewed six Facebook profiles whose walls contained status updates that were either spelled correctly, incorrectly, or using text speak, and then rated the profile owners on measures of attractiveness and employability. It was shown that language use had no impact on attractiveness, but users who used correct language were seen as more intelligent, competent, and employable. These results highlight the need to control language in this area of research by demonstrating the variables' seemingly elevated importance to employers compared to peers. The findings also pave the way for further exploration of the Warranting Theory of impression formation online and the role of language in social media-based identity statements and behavioral residue. © Copyright 2014, Mary Ann Liebert, Inc. 2014.
    Citation
    Scott G, Sinclair J, Short E, Bruce G (2014) 'It's not what you say, It's how you say it: language use on Facebook impacts employability but not attractiveness', Cyberpsychology, Behavior, and Social Networking, 17 (8), pp.562-566.
    Publisher
    Mary Ann Liebert Inc.
    Journal
    Cyberpsychology, Behavior, and Social Networking
    URI
    http://hdl.handle.net/10547/624295
    DOI
    10.1089/cyber.2013.0584
    Additional Links
    https://www.liebertpub.com/doi/10.1089/cyber.2013.0584
    Type
    Article
    Language
    en
    ISSN
    2152-2715
    ae974a485f413a2113503eed53cd6c53
    10.1089/cyber.2013.0584
    Scopus Count
    Collections
    Psychology

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