Name:
Effectuation paper_with Editor ...
Size:
725.7Kb
Format:
PDF
Description:
author's accepted version
Abstract
This article explores effectual processes within home-based, online businesses. Our empirical evidence provides a number of refinements to the concept of effectuation in this specific domain. First, the ubiquity of non-proprietary online trading platforms encourages the adoption of effectual approaches and removes the importance of forming proprietary strategic alliances and pre-commitments. Second, the notion of affordable loss – a central tenet of effectuation – should be extended beyond the notion of economic to social affordable loss, including loss of status and reputation, and finally, home-based online businesses allow effectuation to be associated with low levels of entrepreneurial self-efficacy and experience.Citation
Daniel EM, Di Domenico ML, Sharma S (2015) 'Effectuation and home-based online business entrepreneurs', International Small Business Journal, 33 (8), pp.799-823.Publisher
SAGE Publications LtdAdditional Links
https://journals.sagepub.com/doi/10.1177/0266242614534281Type
ArticleLanguage
enISSN
0266-2426ae974a485f413a2113503eed53cd6c53
10.1177/0266242614534281