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    Tourist destination reputation: an empirical definition

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    Authors
    Darwish, Alyaa
    Burns, Peter
    Affiliation
    University of Bedfordshire
    Issue Date
    2019-01-07
    Subjects
    Delphi research
    tourist destination reputation
    competitive advantage
    perception
    N800 Tourism, Transport and Travel
    
    Metadata
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    Abstract
    Tourism is a reputation-dependent industry; on the demand side, potential travellers without previous experience of a destination face certain risks when determining their travel options. An accurate perception of the destination’s reputation helps minimise risk of unsatisfactory travel experiences. On the supply side, a favourable tourist destination reputation enhances the destination’s competitive advantage, and helps it to compete for visitors, investments, and skilled human resources. Despite the importance of tourist destination reputation, attempts at developing a definition have been somewhat limited by an over-reliance on theories of corporate reputation. The present study suggests a comprehensive definition of tourist destination reputation based on empirical study, by applying a Delphi research with a group of ten professional and academic tourism experts. Consensus was reached after conducting two-rounds of the Delphi process, resulted in an agreed definition for tourist destination reputation that takes account of professional insights.
    Citation
    Darwish A, Burns P (2019) 'Tourist destination reputation: an empirical definition', Tourism Recreation Research, 44 (2), pp.153-162.
    Publisher
    Taylor and Francis Ltd.
    Journal
    Tourism Recreation Research
    URI
    http://hdl.handle.net/10547/623764
    DOI
    10.1080/02508281.2018.1558754
    Additional Links
    https://tandfonline.com/doi/abs/10.1080/02508281.2018.1558754
    Type
    Article
    Language
    en
    ISSN
    0250-8281
    ae974a485f413a2113503eed53cd6c53
    10.1080/02508281.2018.1558754
    Scopus Count
    Collections
    Tourism

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