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    Assessing the value of hotel online reviews to consumers

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    Authors
    Reino, Sofia
    Massaro, Maria Rita
    Affiliation
    University of Bedfordshire
    Issue Date
    2016-03-03
    Subjects
    N800 Tourism, Transport and Travel
    
    Metadata
    Show full item record
    Other Titles
    Tourism and Culture in the Age of Innovation
    Abstract
    Previous research studied the impact of travel online reviews. However, this is quantitative and lacks of conceptual frameworks to ensure consistency. Only a few of these have considered influencing variables (i.e. characteristics of the review and the reader, and surrounding circumstances). Some of their findings are conflicting, which could relate to the lacking of a consistent approach. This study will only focus on online reviews about accommodation establishments. Its aim is to gain an understanding of the value of accommodation online reviews, through a qualitative study. A conceptual framework, based on consumer-perceived value theory, has been developed and face-to-face interviews with accommodation online review readers have been undertaken. The results suggest that the value of reviews is primary epistemic and partially functional, but limited emotional and social value has been reported. Furthermore, the elements eliciting the different value dimensions and additional variables influencing on their value (such as information search patterns) are identified.
    Citation
    Reino S, Massaro MR (2016) 'Assessing the value of hotel online reviews to consumers', International Association of Cultural and Digital Tourism Conference - Athens, Springer.
    Publisher
    Springer
    URI
    http://hdl.handle.net/10547/623655
    DOI
    10.1007/978-3-319-27528-4_33
    Additional Links
    https://link.springer.com/chapter/10.1007/978-3-319-27528-4_33
    Type
    Conference papers, meetings and proceedings
    Language
    en
    ISSN
    2198-7246
    EISSN
    2198-7254
    ISBN
    9783319275277
    ae974a485f413a2113503eed53cd6c53
    10.1007/978-3-319-27528-4_33
    Scopus Count
    Collections
    Business and management

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