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dc.contributor.authorDanbury, Annie Hagenen
dc.contributor.authorPalazzo, Mariaen
dc.contributor.authorMortimer, Kathleenen
dc.contributor.authorSiano, Alfonsoen
dc.date.accessioned2019-12-20T12:08:55Z
dc.date.available2019-12-20T12:08:55Z
dc.date.issued2015-04-01
dc.identifier.citationDanbury A, Palazzo M, Mortimer K, Siano A (2015) 'Cultural perspectives on advertising perceptions and brand trustworthiness', in Alcántara-Pilar JM, del Barrio-García S, Crespo-Almedros E, Porcu L (ed(s).). Analyzing the Culturally Diverse Consumer in the Global Marketplace : IGI Global pp.-.en
dc.identifier.isbn9781466682627
dc.identifier.urihttp://hdl.handle.net/10547/623649
dc.language.isoenen
dc.publisherIGI Globalen
dc.relation.urlhttps://www.igi-global.com/book/analyzing-cultural-diversity-consumers-global/121181en
dc.subjectmarketingen
dc.titleCultural perspectives on advertising perceptions and brand trustworthinessen
dc.title.alternativeAnalyzing the Culturally Diverse Consumer in the Global Marketplaceen
dc.typeBook chapteren
dc.date.updated2019-12-20T12:07:14Z


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