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    Living dangerously: generalizing in case study research

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    Authors
    Farquhar, Jillian Dawes
    Deigh, Linda
    Issue Date
    2016-01-01
    Subjects
    marketing
    
    Metadata
    Show full item record
    Other Titles
    Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
    Citation
    Farquhar J, Deigh L (2016) 'Living dangerously: generalizing in case study research', in Kim KK (ed(s).). Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?, edn, : Springer pp.993-997.
    Publisher
    Springer
    URI
    http://hdl.handle.net/10547/623648
    Additional Links
    https://www.springer.com/gp/book/9783319266466
    Type
    Book chapter
    Language
    en
    ISBN
    9783319266473
    Collections
    Business and management

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