Data of the impact of aligning business, IT, and marketing strategies on firm performance
AffiliationUniversity of Bedfordshire
N100 Business studies
MetadataShow full item record
AbstractThe data presented in this article are related to the research article entitled “The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance” [https://www.sciencedirect.com/science/article/pii/S0019850118304449]. In order to succeed in today's competitive business environment, a firm should have a clear business strategy that is supported by other organizational strategies. While prior studies argue that strategic alignment enhances firm performance, either strategic alignment including multiple factors or strategic orientation of firms has received little attention. This study, drawing on contingency theory and configuration theory, investigates the performance impact of triadic strategic alignment among business, IT, and marketing strategies while simultaneously considers strategic orientation of firms. A research model is tested through SEM and MANOVA using data collected in a questionnaire survey of 242 Yemen managers. The findings indicate that (1) triadic strategic alignment has a positive impact on firm performance and (2) there is an ideal triadic strategic alignment for prospectors and defenders. This research contributes to strategic alignment literature and managers' understanding of how to align business, IT and marketing strategies to improve firm performance.
CitationAl-Surmi A, Cao G, Duan Y (2019) 'Data of the impact of aligning business, IT, and marketing strategies on firm performance', Data in Brief, 27 (), pp.104656-.
JournalData in Brief
PubMed Central IDPMC6820119
The following license files are associated with this item:
- Creative Commons
Except where otherwise noted, this item's license is described as Green - can archive pre-print and post-print or publisher's version/PDF
- Organizational performance, Marketing strategy, and Financial strategic alignment: an empirical study on Iranian pharmaceutical firms.
- Authors: Mohammadzadeh M, Aarabi SM, Salamzadeh J
- Issue date: 2013 Aug 2
- The Marketing Firm and the Consumer Organization: A Comparative Analysis With Special Reference to Charitable Organizations.
- Authors: Foxall GR, Sigurdsson V, Gallogly JK
- Issue date: 2020
- Exploration and exploitation in crisis environment: Implications for level and variability of firm performance.
- Authors: Osiyevskyy O, Shirokova G, Ritala P
- Issue date: 2020 Jun
- Data on strategic change on employees' behavioural attitude and firm performance of selected manufacturing firms in Nigeria.
- Authors: Adeniji C, Adeyeye O, Iyiola O, Olokundun M, Motilewa D, Ibidunni S, Akinbode M
- Issue date: 2018 Jun
- Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers.
- Authors: Ali S, Li G, Yang P, Hussain K, Latif Y
- Issue date: 2020