Show simple item record

dc.contributor.authorHe, Qileen
dc.contributor.authorDuan, Yanqingen
dc.contributor.authorWang, Ruoweien
dc.contributor.authorFu, Zetianen
dc.date.accessioned2019-05-03T12:43:48Z
dc.date.available2019-05-03T12:43:48Z
dc.date.issued2019-05-07
dc.identifier.citationHe Q, Duan Y, Wang R, Fu Z (2019) 'Factors affecting consumers’ purchase intention of eco-friendly food in China: the evidence from respondents in Beijing', International Journal of Consumer Studies, 43 (5), pp.457-470.en
dc.identifier.issn1470-6423
dc.identifier.doi10.1111/ijcs.12525
dc.identifier.urihttp://hdl.handle.net/10547/623280
dc.description.abstractThe purpose aims to examine the key factors influencing Chinese consumer’s purchasing behaviour of eco-friendly food in China giving its context as an emerging economy and its rapidly rising importance in the world eco-friendly food market. This paper adopts and extends the Responsible Environmental Behaviour (REB) theory by empirically testing key psycho-social factors influencing the purchase intention of eco-friendly food and the moderating effects of consumers’ demographic characteristics on the relationship between the key psycho-social factors and the purchase intention.  A number of hypotheses are proposed. A questionnaire was designed and distributed via online survey in Beijing, China.  A total of 239 valid responses were received. The empirical data was used to test the research hypotheses using the hierarchical multiple regression analysis. The research finds that the personality factors in the REB model (i.e., pro-environmental attitudes, the internal locus of control and personal responsibly) have significant positive effects on the consumers’ eco-friendly food purchase intention. Such effect is stable across consumers with different income levels. On the other hand, the knowledge-skill factors in the REB model do not have significant effect on the purchase intention of consumers. This study contributes to a better understanding of factors affecting eco-friendly food consumption intention in China and the behavioural characteristics of consumers in developing countries. Moreover, the findings also shed light on the applicability of the REB theory in emerging economies and a specific industrial context.
dc.language.isoenen
dc.publisherWileyen
dc.relation.urlhttps://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12525
dc.rightsYellow - can archive pre-print (ie pre-refereeing)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectgreen supply chain managementen
dc.subjectChinaen
dc.subjectethnic consumersen
dc.subjectN120 International Business studiesen
dc.titleFactors affecting consumers’ purchase intention of eco-friendly food in China: the evidence from respondents in Beijingen
dc.typeArticleen
dc.contributor.departmentCoventry Universityen
dc.contributor.departmentUniversity of Bedfordshireen
dc.contributor.departmentChina Agricultural Universityen
dc.identifier.journalInternational Journal of Consumer Studiesen
dc.date.updated2019-05-03T12:36:56Z
dc.description.note24 months from date of publication
html.description.abstractThe purpose aims to examine the key factors influencing Chinese consumer’s purchasing behaviour of eco-friendly food in China giving its context as an emerging economy and its rapidly rising importance in the world eco-friendly food market. This paper adopts and extends the Responsible Environmental Behaviour (REB) theory by empirically testing key psycho-social factors influencing the purchase intention of eco-friendly food and the moderating effects of consumers’ demographic characteristics on the relationship between the key psycho-social factors and the purchase intention.  A number of hypotheses are proposed. A questionnaire was designed and distributed via online survey in Beijing, China.  A total of 239 valid responses were received. The empirical data was used to test the research hypotheses using the hierarchical multiple regression analysis. The research finds that the personality factors in the REB model (i.e., pro-environmental attitudes, the internal locus of control and personal responsibly) have significant positive effects on the consumers’ eco-friendly food purchase intention. Such effect is stable across consumers with different income levels. On the other hand, the knowledge-skill factors in the REB model do not have significant effect on the purchase intention of consumers. This study contributes to a better understanding of factors affecting eco-friendly food consumption intention in China and the behavioural characteristics of consumers in developing countries. Moreover, the findings also shed light on the applicability of the REB theory in emerging economies and a specific industrial context.


Files in this item

Thumbnail
Name:
Chinese+Consumers+Purchase+Int ...
Size:
383.6Kb
Format:
PDF
Description:
author's accepted version

This item appears in the following Collection(s)

Show simple item record

Yellow - can archive pre-print (ie pre-refereeing)
Except where otherwise noted, this item's license is described as Yellow - can archive pre-print (ie pre-refereeing)