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Other TitlesCommunity radio in the twenty first century
AbstractDrawing on techniques originally developed in Australia by various Community Radio stations and on first hand research carried out for Future Radio in Norwich (UK), this chapter examines various practical approaches to audience measurement (qualitative and quantitative) for small-scale radio broadcasters.
CitationWard E, Buckham T, Hallett L (2012) 'Practical community radio audience measurement', in Gordon J (ed(s).). Community radio in the twenty first century, Bern: Peter Lang Publishing pp.347-366.
PublisherPeter Lang Publishing