Other Titles
Community radio in the twenty first centuryAbstract
Drawing on techniques originally developed in Australia by various Community Radio stations and on first hand research carried out for Future Radio in Norwich (UK), this chapter examines various practical approaches to audience measurement (qualitative and quantitative) for small-scale radio broadcasters.Citation
Ward E, Buckham T, Hallett L (2012) 'Practical community radio audience measurement', in Gordon J (ed(s).). Community radio in the twenty first century, Bern: Peter Lang Publishing pp.347-366.Publisher
Peter Lang PublishingAdditional Links
https://www.peterlang.com/view/product/44753Type
Book chapterLanguage
enISBN
9783035302516ae974a485f413a2113503eed53cd6c53
10.3726/978-3-0353-0251-6