• Political Islam and global media: the boundaries of religious identity

      Mellor, Noha; Rinnawi' Khalil; University of Bedfordshire; College of Management, Tel Aviv (Routledge, 2017-11-24)
      The development of new and social networking sites, as well as the growth of transnational Arab television, has triggered a debate about the rise in transnational political and religious identification, as individuals and groups negotiate this new triad of media, religion and culture. This book examines the implications of new media on the rise of political Islam and on Islamic religious identity in the Arab Middle East and North Africa, as well as among Muslim Arab Diasporas. Undoubtedly, the process of globalization, especially in the field of media and ICTs, challenges the cultural and religious systems, particularly in terms of identity formation. Across the world, Arab Muslims have embraced new media not only as a source of information but also as a source of guidance and fatwas, thereby transforming Muslim practices and rituals. This volume brings together chapters from a range of specialists working in the field, presenting a variety of case studies on new media, identity formation and political Islam in Muslim communities both within and beyond the MENA region. Offering new insight into the influence of media exposure on national, political, and cultural boundaries of the Islamic identity, this book is a valuable resource for students and scholars of Middle Eastern politics, specifically political Islam and political communication
    • Voice of the Muslim Brotherhood: da'wa, discourse, and political communication

      Mellor, Noha (Routledge, 2017-07-06)
      In the wake of the January 25 revolution, and the coup that followed in 2013, Egyptian bookstores recorded a significant increase in demand for books by and about the Muslim Brotherhood. However, despite the burgeoning literature on the Brotherhood, knowledge about the movement is still rather limited, particularly with regards to its most strategic tool - media and communications. This book offers a fresh and close look into the communication strategy of the group, focusing on published periodicals, biographies and websites that represent the voice of the Brotherhood. The book analyses the core mission of the Brotherhood, namely its da`wa (call) - how it is articulated and how it is defined by the movement as an ideology and a process. Have the media represented a coherent voice of the Brotherhood over the past decades? What can they communicate regarding the Brothers' perception of the needs of their audiences? How have the media served to sustain, preserve and distinguish the movement for nine decades? The book argues that the Brotherhood media speak with an intermittent voice and deliver an incoherent message whose tone is changeable and fluctuating and cannot be claimed to truly represent the heterogeneity of the group. Adopting an interdisciplinary approach which integrates Media Studies and Social Movement Theory, the book provides a fresh analysis of the Brotherhood movement as an interpretive community and will be a valuable resource for anyone studying Egypt or the Muslim Brotherhood