Intention to purchase counterfeit luxury products: a comparative study between Pakistani and UK consumers

Hussain, Ammar; Kofinas, Alexander K.; Win, Sandar

dc.contributor.author	Hussain, Ammar	en
dc.contributor.author	Kofinas, Alexander K.	en
dc.contributor.author	Win, Sandar	en
dc.date.accessioned	2017-09-01T10:12:09Z
dc.date.available	2017-09-01T10:12:09Z
dc.date.issued	2017-12-08
dc.identifier.citation	Hussain A, Kofinas A K, Win S (2017) 'Intention to purchase counterfeit luxury products: a comparative study between Pakistani and UK consumers', Journal of International Consumer Marketing 29 (5) 331-346	en
dc.identifier.issn	0896-1530
dc.identifier.doi	10.1080/08961530.2017.1361881
dc.identifier.uri	http://hdl.handle.net/10547/622168
dc.description.abstract	This study aims to provide a comparison between Pakistani and the UK consumers’ purchase intentions towards counterfeit luxury products by focusing on the relationships between the following factors: perceived quality, status consumption, low price and ethics. A sample of 251 university students from Pakistan (137) and the UK (114) was used. Data was analyzed using AMOS and SPSS. Results show that Pakistani consumers are satisfied with perceived quality of counterfeit products while the UK consumers are not. Status associated with the counterfeit products and prices of these products were found to be important factors for both samples. Pakistani consumers show less ethical behaviour compared to the UK consumers. Considering a single product category, i.e. luxury products, is a limitation of the study and selecting a single product category may possibly restrict the potential generalizability.
dc.language.iso	en	en
dc.publisher	Taylor & Francis (Routledge): SSH Titles	en
dc.relation.url	http://www.tandfonline.com/doi/abs/10.1080/08961530.2017.1361881?journalCode=wicm20
dc.rights	Green - can archive pre-print and post-print or publisher's version/PDF
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	counterfeit products	en
dc.subject	status consumption	en
dc.subject	price sensitivity	en
dc.subject	N500 Marketing	en
dc.title	Intention to purchase counterfeit luxury products: a comparative study between Pakistani and UK consumers	en
dc.type	Article	en
dc.identifier.eissn	1528-7068
dc.identifier.journal	Journal of International Consumer Marketing	en
dc.date.updated	2017-09-01T10:01:28Z
html.description.abstract	This study aims to provide a comparison between Pakistani and the UK consumers’ purchase intentions towards counterfeit luxury products by focusing on the relationships between the following factors: perceived quality, status consumption, low price and ethics. A sample of 251 university students from Pakistan (137) and the UK (114) was used. Data was analyzed using AMOS and SPSS. Results show that Pakistani consumers are satisfied with perceived quality of counterfeit products while the UK consumers are not. Status associated with the counterfeit products and prices of these products were found to be important factors for both samples. Pakistani consumers show less ethical behaviour compared to the UK consumers. Considering a single product category, i.e. luxury products, is a limitation of the study and selecting a single product category may possibly restrict the potential generalizability.