Old country passions: an international examination of country image, animosity, and affinity among ethnic consumers
Name:
a el banna 'old country passions' ...
Size:
383.6Kb
Format:
PDF
Description:
author's version
Abstract
Ethnic consumers are an important market segment in both traditionally multicultural countries as well as newer recipients of growing immigration movements. Such consumers may carry with them views toward "old friends and foes" which may influence their attitudes toward the products of countries perceived as friendly or hostile in relation to their original home countries. This study examines together for the first time four place-related constructs, namely, country and people images, product images, affinity, and animosity, and their potential effects on purchase intentions, juxtaposing these measures against views toward countries that may be perceived as friendly or hostile from the perspective of the ethnic consumers' homeland, alongside a neutral "benchmark" country for comparison. The results show that country/people and product images, affinity, and animosity work differently depending on the target country, product and people evaluations are influenced by both affective and cognitive factors, and attitudes vary in their predictive ability on purchase intentions, sometimes in line with earlier findings and sometimes not. Implications and directions for future research are discussed.Citation
Papadopoulos N, EL Banna A, Murphy SA (2017) 'Old country passions: an international examination of country image, animosity, and affinity among ethnic consumers', Journal of International Marketing 25 (3) 61-82Publisher
American Marketing AssociationType
ArticleLanguage
enISSN
1069-031XCollections
The following license files are associated with this item:
- Creative Commons
Except where otherwise noted, this item's license is described as Yellow - can archive pre-print (ie pre-refereeing)