Business strategy and organisational development: organisational archetypes and sociocognitive processes in the frameworks of configurational approach
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AbstractA large number of studies suggest that the content of strategy becomes more multifaceted and elaborate and characterised by progressive development over time. Recently, a growing number of researchers argue that strategy can become simple, stable and inert over time. This study investigates how changes of sociocognitive processes at individual, group and organisational levels influence organisational processes and strategic decisions. It adopts configurational approach to strategy development and its concepts (configurations, transformations, archetypes) as a framework. Thus, the purpose is to provide a characterisation of strategy development by analysing the integration of four key research dimensions (social, cognitive, organisational performance and contextual) into one coherent theoretical structure - the model of organisational archetypes. This four-dimensional model is developed from the analysis of fifty one Ukrainian organisations using quantitative and qualitative research methods (questionnaire, interview and group interview) according to the logical structure of configurational research (modelling the sociocognitive basis, modelling the "fit between research dimensions and modelling configurations and archetypes). Following on from this, the model of organisational archetypes is validated in four other organisations through the development of a test of organisational internal creative environment in order to identify their configurations (current conditions) and archetypes (strategic perspectives). The procedure of this test includes the following sequence of actions: identifying sociocognitive characteristics of organisational members and the organisational internal creative environment, identifying periods of transformation and configuration in the process of organisational development, researching characteristics of the business-environment, and identifying appropriate organisational archetypes. The model of organisational archetypes developed in this thesis allows the identification of current and prospective organisational conditions and making relevant strategic decisions that reflect and anticipate changes in organisational internal and external environments. Thus, changes in the organisational internal creative environment (sociocognitive characteristics of organisational members) reflect changes in the business-environment and organisational performance and transform the characteristics of strategic decisions from multifaceted and elaborate to simple and inert and vice versa.
CitationSmirnov, V. (2007) 'Business strategy and organisational development: organisational archetypes and sociocognitive processes in the frameworks of configurational approach'. PhD thesis. University of Bedfordshire.
PublisherUniversity of Bedfordshire
TypeThesis or dissertation
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