Factors affecting active participation in B2B online communities: an empirical investigation
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Abstract
There is a lack of understanding on the factors affecting active participation in Business-to-Business (B2B) Online Communities (OC). To address this gap, we developed a model based on two theories: Social Exchange Theory and the Information Systems Success Model. The model was validated by using survey data collected from 40 B2B discussion forums on LinkedIn (n = 521). Our work made a number of significant contributions including an integrated model of factors affecting active participation in B2B OCs and a new validated measure for active participation. Further, we proposed several guidelines which assist B2B OC providers in building and maintaining successful communitities.Citation
Kamal Gharib R, Philpott E, Duan Y (2016) 'Factors affecting active participation in B2B online communities: an empirical investigation', Information and Management 54 (4) 516-530Publisher
ElsevierJournal
Information and ManagementAdditional Links
http://www.sciencedirect.com/science/article/pii/S0378720616303342Type
ArticleLanguage
enISSN
0378-7206ae974a485f413a2113503eed53cd6c53
10.1016/j.im.2016.11.004
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