The development of a framework on information behaviour of SME managers when adopting emerging ICTs

Abstract

Uncertainty and complexity related to emerging ICTs and unpredictable technology changes have put pressure on firms’ knowledge to gather, seek and scan the environment for information during their emerging ICT adoption decision-making process. Furthermore, unstable environment, changing government policy on information technology has contributed to, as well. Also, emerging ICTs have unlocked different and new opportunities and challenges for small businesses as well as open them to uncertainties and risks and their larger counterparts as well. As a result, information becomes significant during adoption decision-making process when adopting emerging ICTs, especially in SMEs because of limited resources. Even with the broad research and literature on adoption decision in SMEs, there is still limited research related to the information behaviours of SME owners when adopting emerging ICTs and factors that influence their information behaviours regarding information sources selection during this process. Therefore, the aim of this research is to explore the information behaviour of SME owners during the adoption decisions when adopting emerging ICTs. To advance our understanding in information behaviour when adopting emerging ICTs and show how SME managers can reduce uncertainty related to emerging ICT. This study is interpretive qualitative research, and semi-structured and unstructured face-toface interviews were conducted with twenty SME owners from UK service sector to achieve the objectives of this study. The interviews were recorded with the permission of the participants and the recordings were transcribed. Myers and Newman’s (2007) guidelines for qualitative interview research were used as a guide for the interview process and triangulation methods for the research rigour and quality. Nvivo 10 is used for data analysis. The results demonstrated the importance of information and seeking information on the emerging ICT during adoption decision-making. This study contributes to the development of knowledge and practice in numerous ways. The study proposed a conceptual framework that shows information behaviours of SME owners during emerging ICTs adoption using TOE model as a theoretical underpinning and the framework was validated using triangulation methods. The research findings also explained the contexts of technology, organisation, and environment as information behaviour trigger and perceived information needs during the adoption decision-making process in SMEs. This research contributes to the improvement of SME managers’ information needs, information seeking behaviours; and their information sources were explored; factors that influence their information behaviours were identified through empirical data using technology organisation environment model as theoretical underpinning. and the framework was validated using triangulation methods. The research findings also explained the contexts of technology, organisation, and environment as information behaviour trigger and perceived information needs during the adoption decision-making process in SMEs. This research contributes to the improvement of knowledge and practical at different stages. Theoretically, the study has taken academic research forward in the research area of information behaviour and ICTs adoption in SME in service industry using TOE model as theoretical underpinning. SMEs could use the practical contribution of the research result in the service industry in the UK, and any SMEs which are based in a related economy and environment, to have better information about emerging ICTs during adoption decision-making process. These findings gave further insight into IT adoption in SMEs through information behaviours and highlighted the significant of sources of information and pre-information gathering, and the factors that influence information sources such as herd event, information usefulness, and perceived information sources credibility during the decision-making for adopting emerging ICTs