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In need of new environmental ethics for tourism?The principal aim of this paper is to evaluate the actions of tourism stakeholders towards nature within the context of environmental ethics. Through an understanding of the ethical stance taken by stakeholders towards nature, it becomes possible to comprehend actions and evaluate their suitability. The conceptual literature in the field of environmental ethics is utilized to analyze the policy statements and actions of stakeholders. The main conclusion is that the majority of them now pursue an ethic of conservation vis-a-vis an instrumental use of nature. However there seems to be little desire for a further shift to a non-anthropocentric environmental ethic. ©2003 Elsevier Science Ltd. All rights reserved.