• Adoption of business analytics and impact on performance: a qualitative study in retail

      Ramanathan, Ramakrishnan; Philpott, Elly; Duan, Yanqing; Cao, Guangming; University of Bedfordshire (Taylor & Francis, 2017-07-11)
      This paper describes a qualitative study aimed at understanding issues faced by retail firms when they start a project of implementing Business Analytics (BA) and understanding the impact of BA implementation on business performance. Our study is informed by prior literature and the theoretical perspectives of the Technology-Organisation-Environment (TOE) framework but is not constrained by this theory. Using case studies of nine retailers in the UK, we have found support for the link between TOE elements and adoption. In addition, we have identified more interesting involvement of additional factors in ensuring how firms could maximise benefit derived from BA and traditional TOE factors that potentially could have additional impacts different from the ones. For example, there appears a link between adoption of BA and business performance (including performance in terms of environmental sustainability), and this link is moderated by the level of BA adoption, IT integration and trust.
    • A cost–benefit framework for assessing advanced manufacturing technology development: a case study

      Jones, M.B.; Webb, P.F.; Summers, M.D.; Baguley, Paul; Valerdi, R (Taylor & Francis, 2015-12-31)
      Development of new advanced manufacturing technology for the aerospace industry is critical to enhance the manufacture and assembly of aerospace products. This article presents, verifies and validates a cost–benefit forecasting framework for the initial stages of advanced manufacturing technology development. The framework improves the decision-making process of which potential advanced manufacturing technologies to select and develop from concept to full-scale demonstration. Cost is the first element and is capable of forecasting the advanced manufacturing technology development effort in person-hours and cost of hardware using two parametric cost models. Benefit is the second element and forecasts the advanced manufacturing technology tangible and intangible performance. The proposed framework plots these quantified cost–benefit parameters to present development value advice for a diverse range of advanced manufacturing technologies. A detailed case study evaluating a total of 23 novel aerospace advanced manufacturing technologies verifies the capability and high accuracy of the framework within a large aerospace manufacturing organisation. Further validation is provided by quantifying the responses from 10 advanced manufacturing technology development experts, after utilising the methodology within an industrial setting. The case study demonstrates that quantifying the cost-benefit parameters provides the ability to select advanced manufacturing technologies that generate the best value to a business. ​​​​​​​
    • COTECHMO: The Constructive Technology Development Cost Model

      Jones, Mark B.; Webb, Phil F.; Summers, Mark D.; Baguley, Paul; Cranfield University (Taylor & Francis, 2014-04-03)
      A detailed analysis of the available literature and the aerospace manufacturing industry has identified a lack of cost estimation techniques to forecast advanced manufacturing technology development effort and hardware cost. To respond, this article presents two parametric ‘Constructive Technology Development Cost Models’ (COTECHMO). The COTECHMO Resources model is the first and is capable of forecasting aerospace advanced manufacturing technology development effort in personhours. When statistically analyzed, this model had an outstanding R-squared value of 98% and a high F-value of 106.65, validating model significance. The general model accuracy was tested with 53% of the forecast data falling within 20% of the actual. The second, the COTECHMO Direct Cost model is capable of forecasting the development cost of the aerospace advanced manufacturing technology process hardware. This model had an inferior R-squared value of 76% and an F-value of 5.59, although each was still valid to determine model significance. However, the Direct Cost model accuracy exceeded the Resources model, with 93% of the forecast data falling within 20% of the actual. The article concludes with recommendations for future research, including suggestions for further enhancement of each model verification and validation, within and outside of the supporting organization. ​​​​​​​
    • A framework for the successful implementation of food traceability systems in China

      Duan, Yanqing; Mao, Meiyin; Wang, Ruimei; Fu, Zetian; Xu, Mark; University of Bedfordshire; China Agricultural University; University of Portsmouth (Taylor & Francis, 2017-06-02)
      Implementation of food traceability systems in China faces many challenges due to the scale, diversity and complexity of China’s food supply chains. This study aims to identify critical success factors specific to the implementation of traceability systems in China. Twenty-seven critical success factors were identified in the literature. Interviews with managers at four food enterprises in a pre-study helped identify success criteria and five additional critical success factors. These critical success factors were tested through a survey of managers in eighty-three food companies. This study identifies six dimensions for critical success factors: laws, regulations and standards; government support; consumer knowledge and support; effective management and communication; top management and vendor support; and information and system quality.
    • This advert makes me cry: disclosure of emotional response to advertisement on Facebook

      Mogaji, Emmanuel (Taylor & Francis, 2016-05-04)
      As social media is transforming how consumers interact with brands and how brand-related content is consumed, this paper aims to investigate if and how Facebook users express their emotions towards advertisements of brand share on the site. Seven hundred and three comments about the Lloyds 250th Anniversary advertisement on Facebook were analysed as positive, negative or neutral attitude towards the advert. Facebook users found the advertisement emotionally appealing and voluntarily report their emotion of love, pride and in some cases anger. The presence of an iconic image like the black horse and the cover music was found to be emotionally appealing. The background music as well aroused positive emotions and engaging. This study introduces the possibility of analysing Facebook comments on brand content to understand consumers’ emotional responses and attitudes to the brand. Managers can explore these opportunities to identify what consumers find interesting in advertisements and how best to develop their creative strategies. It also offers the opportunity to allocate resources better to engage consumers with creative advertisement. Unlike interviews or surveys, this is a pioneering study on measuring emotional responses to advertisement through users’ self-report on social media. Public Interest Statemen
    • What is business information literacy and can the corporate librarian contribute anything to the discourse?

      Natt, Avtar (Taylor & Francis, 2013-03-28)
      The concept of business information literacy is explored through content analysis of scholarly literature and interviews with business information professionals in academic and corporate contexts. The business school librarian was found to prioritize library instruction whereas the conversion of information to competitive intelligence is important for the corporate librarian. The findings are also found to be part of wider debates surrounding information literacy and higher education. © Taylor & Francis Group, LLC.
    • Wisdom appeals in UK Financial Services Advertising

      Czarnecka, Barbara; Evans, Jeff (Taylor & Francis, 2013-08-25)
      This paper reports on a study of mathematical images in UK press advertising, and in particular, on the use of wisdom appeals as expressed via such images in advertisements for financial services. Over 1,500 editions of nine newspapers were monitored for advertisements containing mathematical images. Content analysis was applied to produce an account of the use of mathematical images in advertising specifically for financial services. The findings indicate noteworthy differences in the use of mathematical images among different types of newspapers. This analysis provides insights into how advertisers use mathematical representations to create more "scientific" and trustworthy images of their brands.