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Key success factors of using social media as a learning toolKofinas, Alexander K.; Al-Shawakbeh, Abdallah; Lim, Andriew; University of Bedfordshire; University of Greenwich; HotelSchool The Hague (IGI Global, 2017-10-01)Students are dedicated and innovative users of Social Media; in the context of Higher Education they use such media in a pragmatic fashion to enhance their learning. Higher Education institutions are thus in a position to facilitate their students’ learning by embedding Social Media in their teaching and learning pedagogy. This chapter will discuss the Key Success Factors of using Social Media as a coordinating, managing, and learning tool to enhance students’ education in the context of Higher Education. The Key Success Factors are mapped along the communication and activity flows of the student’s study enterprise as viewed from an Actor-Network Theory lenses.