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The Lucy Faithfull Foundation: twenty-five years of child protection and preventing child sexual abuseBailey, Alexandra; Squire, Tom; Thornhill, Lisa Marie; Lucy Faithfull Foundation (Springer, 2018-12-07)The Lucy Faithfull Foundation (LFF) is the only UK-wide child protection charity dedicated solely to preventing child sexual abuse (CSA). This chapter provides an overview of LFF’s projects over the last 25 years, including the Wolvercote Clinic, and work with young people and women. The authors give attention to the major CSA prevention initiatives developed by LFF, including the development of the Stop it Now! campaign and Helpline. The chapter considers the growing problem of indecent images of children and the importance of strategies to encourage deterrence and desistance. LFF’s recent Deterrence Campaign and Get Help website are offered as prevention strategies for deterring online offending at the outset, along with considering LFF’s ongoing service developments.