• #mothersday: Constructions of motherhood and femininity in social media posts

      Capdevila, Rose; Dann, Charlotte; Lazard, Lisa; Roper, Sandra; Locke, Abigail; Open University; University of Northampton; University of Bedfordshire; Keele University (SAGE Publications Ltd, 2022-08-03)
      Images and representations of parenting, and particularly mothering, have become commonplace on social media platforms over the past decade. These displays, however, take place in the context of popular contemporary discourses around gender and parenting that are in many ways prescriptive. This paper explores the constructions of mothering online through an analysis of posts about mothers on Mother’s Day from 2018 to 2020. Data were collected from Instagram and Twitter using hashtags such as #mothersday, #happymothersday and #motheringsunday. Both content and thematic analyses were conducted. This paper will consider three main themes that were identified in the data: “Beauty & biology”; “Grief & loss” and “Care (& COVID)”, with a focus on constructions of gendered parenting and family through the explicit celebration of the lives and roles of mothers. The findings provide insight into normative constructions of gender and how these are mediated through the affordances of social media platforms in a neoliberal context.
    • Sharenting: pride, affect and the day-to-day politics of digital mothering

      Lazard, Lisa; Capdevila, Rose; Dann, Charlotte; Locke, Abigail; Roper, Sandra (Wiley, 2019-03-06)
      The coming together of parenting and routine posting on social networking sites has become a visible and recognisable theme, and the term “sharenting” has found a place in everyday talk to describe some forms of parental digital sharing practices. However, while social media has undoubtedly provided a space for parents to share experiences and receive support around parenting, sharenting remains a contestable issue. Thus, one reading of sharenting would be as a display of good parenting as mothers “show off” their children as a marker of success. However, the term also can be used pejoratively to describe parental oversharing of child‐focused images and content. In this paper, we explore the practice of sharenting in terms of pride, affect and the politics of digital mothering in a neoliberal context to conclude that sharenting can be best understood as a complex affective and intersectional accomplishment that produces motherhood and family as communicative activities within digital social practices.