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AbstractJean Baudrillard was born in Reims, France, in 1929, and completed his undergraduate work at the Sorbonne, taking a degree in German. Upon graduation, he taught high school. In the early 1960s, he began graduate studies at the University of Paris, Nanterre, earning his doctorate in sociology in 1966. Baudrillard published 30 books in which he examined various facets of modern society: gender, race, consumerism, politics, the media, and so forth. His focus was semiological—how objects and signs reflect the current human condition. Although Baudrillard did not write about education, his work is nevertheless relevant if we recognize that our educational system is a reflection of society. A Baudrillardian perspective raises the following question: What effect has consumerism had on education? To address this question, we offer some background information related to Baudrillard’s philosophical inquiries. This is followed by our brief analysis of how Baudrillard’s work may provide some potential answers to the above question and of how it can help us interpret the changes that have occurred in education during the modern period. We give special emphasis to The Consumer Society and Simulacra and Simulation.
CitationWilliams, J.E., Allinson, R.E. (2016) 'Key Pedagogic Thinkers: Jean Baudrillard'. Journal of pedagogic development 6 (2) 24-30
PublisherUniversity of Bedfordshire
JournalJournal of pedagogic development
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