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    The “hollowed-out election,” or where did all the policy go?

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    Authors
    Gaber, Ivor
    Issue Date
    2013-04
    Subjects
    elections
    political campaigning
    news agendas
    policy debates
    leaders
    
    Metadata
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    Abstract
    An increasing emphasis on personalities, at the expense of party policies, is a trend that has been apparent in UK General Elections for the past two decades. However, the 2010 election saw that trend reach new heights in what is here described as a “hollowed out” election. This article, based on research that investigates the news agendas of the parties and contrasts these with those of the media and the public, seeks to demonstrate the extent to which, with the exception of generalized debate about the state of the economy, there was an almost total absence of policy discussion by the parties and the media during the 2010 campaign. This is attributed to three factors: the impact of the first-ever leaders' televised debates, ideological convergence between the parties, and the fact that the two issues of greatest concern to the public—government spending cuts and immigration—were issues that the parties felt were “too hot to handle.”
    Citation
    Gaber, I. (2013) 'The “Hollowed-Out Election,” or Where Did All the Policy Go?' Journal of Political Marketing 12 (2-3):211
    Publisher
    Taylor & Francis
    Journal
    Journal of Political Marketing
    URI
    http://hdl.handle.net/10547/594874
    DOI
    10.1080/15377857.2013.781449
    Additional Links
    http://www.tandfonline.com/doi/abs/10.1080/15377857.2013.781449
    Type
    Article
    Language
    en
    ISSN
    1537-7857
    1537-7865
    ae974a485f413a2113503eed53cd6c53
    10.1080/15377857.2013.781449
    Scopus Count
    Collections
    Journalism

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