Show simple item record

dc.contributor.authorCzarnecka, Barbaraen
dc.contributor.authorKeles, Serapen
dc.date.accessioned2016-01-12T09:36:00Zen
dc.date.available2016-01-12T09:36:00Zen
dc.date.issued2015-12-13en
dc.identifier.citationCzarnecka, B., Keles, S. (2015) 'Acculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdom' 16th Cross-cultural Research Conference, Grand Hyatt Playa del Carmen Resort, México December 13-15.en
dc.identifier.urihttp://hdl.handle.net/10547/593316en
dc.description.abstractThis paper presents preliminary results from a study focused on acculturation to Global Consumer Culture (GCC) conducted in the UK. In particular, this paper’s aims are to test the validity of the original ‘Acculturation to Global Consumer Culture’ (AGCC) scale in a new cultural context, and to present preliminary results about the relation between acculturation to GCC and demographic factors, technological anxiety, and compulsive buying. This paper is based on online questionnaire completed by 340 respondents in the UK. The psychometric properties of this scale were verified via confirmatory factor analysis, and a new, shorter scale was proposed. Some results about the links between acculturation to GCC and demographics, technological anxiety, and compulsive buying were presented and discussed within the context of extant GCC research. Limitations and further research were discussed. Key words: consumer culture, global consumer culture, acculturation to global consumer culture
dc.language.isoenen
dc.publisher16th Cross-cultural Research Conferenceen
dc.relation.urlhttp://crossculturalresearch.com/en
dc.subjectglobal consumer cultureen
dc.subjectacculturationen
dc.subjectconsumer cultureen
dc.titleAcculturation to Global Consumer Culture (AGCC): testing the validity of the AGCC scale and some preliminary results from the United Kingdomen
dc.typeConference papers, meetings and proceedingsen
dc.contributor.departmentUniversity of Bedfordshireen
dc.contributor.departmentUniversity of Osloen
html.description.abstractThis paper presents preliminary results from a study focused on acculturation to Global Consumer Culture (GCC) conducted in the UK. In particular, this paper’s aims are to test the validity of the original ‘Acculturation to Global Consumer Culture’ (AGCC) scale in a new cultural context, and to present preliminary results about the relation between acculturation to GCC and demographic factors, technological anxiety, and compulsive buying. This paper is based on online questionnaire completed by 340 respondents in the UK. The psychometric properties of this scale were verified via confirmatory factor analysis, and a new, shorter scale was proposed. Some results about the links between acculturation to GCC and demographics, technological anxiety, and compulsive buying were presented and discussed within the context of extant GCC research. Limitations and further research were discussed. Key words: consumer culture, global consumer culture, acculturation to global consumer culture


Files in this item

Thumbnail
Name:
Czarnecka Keles 2015.pdf
Size:
458.4Kb
Format:
PDF
Description:
main conference article

This item appears in the following Collection(s)

Show simple item record