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dc.contributor.authorIngham, Deenaen
dc.contributor.authorWeedon, Alexisen
dc.date.accessioned2015-12-08T09:30:50Zen
dc.date.available2015-12-08T09:30:50Zen
dc.date.issued2008-05-01en
dc.identifier.citationIngham, D., Weedon, A., (2008) 'Time Well Spent: The Magazine Publishing Industry's Online Niche', Convergence: The International Journal of Research into New Media Technologies 14 (2):205en
dc.identifier.issn1354-8565en
dc.identifier.doi10.1177/1354856507087944en
dc.identifier.urihttp://hdl.handle.net/10547/583395en
dc.description.abstractThis article compares the uses of the print and online versions of the same magazine by its readership. Combining surveys of the readership and commercial data from the publisher and web designer, the study examines how one magazine has developed an online publication for its readers. Group Leisure is a niche magazine which has been in print for over a decade and online for two years. This article analyses the usage of the magazine in terms of age, gender and modal occupation of its readers and examines how their understanding of spending and saving time on the magazine underpins their perceptions of its value. The results and conclusions of this research have relevance to the publishing industry and to the study of online journalism.
dc.language.isoenen
dc.publisherSAGEen
dc.relation.urlhttp://con.sagepub.com/cgi/doi/10.1177/1354856507087944en
dc.rightsArchived with thanks to Convergence: The International Journal of Research into New Media Technologiesen
dc.subjectonline publishingen
dc.subjectB2Ben
dc.subjectbusiness magazinesen
dc.subjectreadershipen
dc.subjectquantitativeen
dc.subjectqualitative surveyen
dc.titleTime well spent: the magazine publishing industry's online nicheen
dc.typeArticleen
dc.contributor.departmentUniversity of Bedfordshireen
dc.identifier.journalConvergence: The International Journal of Research into New Media Technologiesen
html.description.abstractThis article compares the uses of the print and online versions of the same magazine by its readership. Combining surveys of the readership and commercial data from the publisher and web designer, the study examines how one magazine has developed an online publication for its readers. Group Leisure is a niche magazine which has been in print for over a decade and online for two years. This article analyses the usage of the magazine in terms of age, gender and modal occupation of its readers and examines how their understanding of spending and saving time on the magazine underpins their perceptions of its value. The results and conclusions of this research have relevance to the publishing industry and to the study of online journalism.


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  • Centre for International Media Analysis, Research & Consultancy
    CIMARC represents the outward facing and international dimensions of our research culture. It offers media consultancy and training; develops links, contacts and networks; encourages research development; seeks research funding; and stages events, seminars and conferences.

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