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    Active participation in business-to-business online communities: a conceptual framework

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    Authors
    Gharib, Rebwar Kamal
    Philpott, Elly
    Duan, Yanqing
    Affiliation
    University of Strathclyde
    University of Bedfordshire
    Issue Date
    2014
    Subjects
    B2B virtual communities
    participation
    framework
    active participation
    online community
    virtual community
    business-to-business
    B2B
    
    Metadata
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    Abstract
    Online communities (OCs) have been studied for the past several decades by many scholars from different disciplines and backgrounds. It is found that the success of an OC largely depends on its members’ participation and contribution behaviour. While significant research has examined the factors affecting participation in various OC types ranging from online communities of practice to online social networking sites, little research has focused on Business-to-Business (B2B) OCs. Hence, the primarily aim of this paper is to provide some understanding of the most important factors affecting active participation in B2B OCs. Towards achieving this goal, this study proposed a theoretical framework underpinned by two well-known theories: Social Exchange Theory (SET) and Uses and Gratification theory (U&G). This study contributes to the OC literature by defining and classifying online business communities and proposes a theoretical model to address active participation in B2B OC. This is a theoretical study and its application has not been tested on a particular community, the next step therefore is to conduct future studies to empirically test the framework with B2B OCs members.
    Citation
    Gharib, R., Philpott, E., and Duan, Y. (2014) "Active Participation In Business-To-Business Online Communities: A Conceptual Framework" UK Academy for Information Systems Conference, Oxford, 7th-9th April. Paper 26.
    Publisher
    Association for Information Systems
    URI
    http://hdl.handle.net/10547/565044
    Additional Links
    http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1025&context=ukais2014
    Type
    Conference papers, meetings and proceedings
    Language
    en
    Collections
    Business and Information Systems Research Centre (BISC)

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