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dc.contributor.authorAhmad, Abiden
dc.contributor.authorPhilpott, Ellyen
dc.contributor.authorDuan, Yanqingen
dc.date.accessioned2015-08-04T10:10:44Zen
dc.date.available2015-08-04T10:10:44Zen
dc.date.issued2012en
dc.identifier.citationAhmad, A. Philpott, E. Duan, Y. (2012), “Developing a conceptual framework for factors affecting active participation in business to business online business communities”, UKAIS2012 Conference. Oxforden
dc.identifier.urihttp://hdl.handle.net/10547/565041en
dc.description.abstractThe primary purpose of this paper is to provide better understanding of the factors affecting active participation in Business-to-Business Online Business Communities (B2B OBCs). Toward this goal, this study proposed a conceptual framework based on the Social Exchange Theory (SET), Uses and Gratification theory (U&G), and the Information Systems Success Model (ISSM). The framework was further explored and tested using semi structured interview with twelve members of B2B OBCs. The findings suggest that reciprocity, trust, reputation/status, functional factors, system quality, information quality and service quality may affect the level of B2B OBCs’ participation. Acknowledging the qualitative nature of this study, the proposed framework was only tested on small number of participants and therefore findings limit generalisation to the wider business population. Therefore a future empirically study will be conducted in order to thoroughly test the framework.
dc.language.isoenen
dc.publisherAssociation for Information Systemsen
dc.relation.urlhttp://aisel.aisnet.org/cgi/viewcontent.cgi?article=1038&context=ukais2012en
dc.subjectbusiness-to-businessen
dc.subjectactive participationen
dc.subjectB2Ben
dc.subjectB2B virtual communitiesen
dc.subjectonline business communitiesen
dc.subjectonline communityen
dc.subjectvirtual communityen
dc.titleDeveloping a conceptual framework for factors affecting active participation in business to business online business communitiesen
dc.typeConference papers, meetings and proceedingsen
dc.contributor.departmentUniversity of Bedfordshireen
html.description.abstractThe primary purpose of this paper is to provide better understanding of the factors affecting active participation in Business-to-Business Online Business Communities (B2B OBCs). Toward this goal, this study proposed a conceptual framework based on the Social Exchange Theory (SET), Uses and Gratification theory (U&G), and the Information Systems Success Model (ISSM). The framework was further explored and tested using semi structured interview with twelve members of B2B OBCs. The findings suggest that reciprocity, trust, reputation/status, functional factors, system quality, information quality and service quality may affect the level of B2B OBCs’ participation. Acknowledging the qualitative nature of this study, the proposed framework was only tested on small number of participants and therefore findings limit generalisation to the wider business population. Therefore a future empirically study will be conducted in order to thoroughly test the framework.


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