Developing a conceptual framework for factors affecting active participation in business to business online business communities
AffiliationUniversity of Bedfordshire
B2B virtual communities
online business communities
MetadataShow full item record
AbstractThe primary purpose of this paper is to provide better understanding of the factors affecting active participation in Business-to-Business Online Business Communities (B2B OBCs). Toward this goal, this study proposed a conceptual framework based on the Social Exchange Theory (SET), Uses and Gratification theory (U&G), and the Information Systems Success Model (ISSM). The framework was further explored and tested using semi structured interview with twelve members of B2B OBCs. The findings suggest that reciprocity, trust, reputation/status, functional factors, system quality, information quality and service quality may affect the level of B2B OBCs’ participation. Acknowledging the qualitative nature of this study, the proposed framework was only tested on small number of participants and therefore findings limit generalisation to the wider business population. Therefore a future empirically study will be conducted in order to thoroughly test the framework.
CitationAhmad, A. Philpott, E. Duan, Y. (2012), “Developing a conceptual framework for factors affecting active participation in business to business online business communities”, UKAIS2012 Conference. Oxford
PublisherAssociation for Information Systems
TypeConference papers, meetings and proceedings
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