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dc.contributor.authorGamble, Marken
dc.date.accessioned2014-11-27T12:05:31Z
dc.date.available2014-11-27T12:05:31Z
dc.date.issued2012-07
dc.identifier.citationGamble, M. (2012) 'Key pedagogic thinkers: Michael Wesch', Journal of Pedagogic Development, 2 (2), pp.24-24.en
dc.identifier.issn2047-3265
dc.identifier.urihttp://hdl.handle.net/10547/336236
dc.description.abstractfirst came across Michael Wesch as the author of a video that I found utterly captivating. I've seen many videos in my time (and made quite a few) but this one was technically innovative and conveyed a challenging message. 'The Machine is Us/ing Us' is quite simple, but powerful, using only text – some handwritten – and music. First uploaded to YouTube on Jan 31, 2007, it highlights the extent to which whatever we create digitally is copiable and mutable and that the web makes possible all kinds of connectivity and opportunities we had never dreamed of before the advent of the Internet. To date, the original has been viewed 11.5m times!
dc.language.isoenen
dc.publisherUniversity of Bedfordshireen
dc.relation.ispartofseriesVolume 2en
dc.relation.ispartofseriesIssue 2en
dc.relation.urlhttp://www.beds.ac.uk/jpd/volume-2-issue-2/key-pedagogic-thinkers-michael-weschen
dc.subjectMichael Weschen
dc.subjectpedagogyen
dc.subjectYoutubeen
dc.subjectinteractive environmentsen
dc.titleKey pedagogic thinkers: Michael Weschen
dc.typeArticleen
dc.contributor.departmentUniversity of Bedfordshireen
dc.identifier.journalJournal of pedagogic developmenten
html.description.abstractfirst came across Michael Wesch as the author of a video that I found utterly captivating. I've seen many videos in my time (and made quite a few) but this one was technically innovative and conveyed a challenging message. 'The Machine is Us/ing Us' is quite simple, but powerful, using only text – some handwritten – and music. First uploaded to YouTube on Jan 31, 2007, it highlights the extent to which whatever we create digitally is copiable and mutable and that the web makes possible all kinds of connectivity and opportunities we had never dreamed of before the advent of the Internet. To date, the original has been viewed 11.5m times!


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