AffiliationUniversity of Bedfordshire
MetadataShow full item record
Abstractfirst came across Michael Wesch as the author of a video that I found utterly captivating. I've seen many videos in my time (and made quite a few) but this one was technically innovative and conveyed a challenging message. 'The Machine is Us/ing Us' is quite simple, but powerful, using only text – some handwritten – and music. First uploaded to YouTube on Jan 31, 2007, it highlights the extent to which whatever we create digitally is copiable and mutable and that the web makes possible all kinds of connectivity and opportunities we had never dreamed of before the advent of the Internet. To date, the original has been viewed 11.5m times!
CitationGamble, M. (2012) 'Key pedagogic thinkers: Michael Wesch', Journal of Pedagogic Development, 2 (2), pp.24-24.
PublisherUniversity of Bedfordshire
JournalJournal of pedagogic development
Series/Report no.Volume 2
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