An analysis of the key factors affecting the success of a re-launched destination marketing website in the UK
| dc.contributor.author | Alford, Philip | en |
| dc.contributor.author | Duan, Yanqing | en |
| dc.contributor.author | Taylor, Jacqui | en |
| dc.date.accessioned | 2014-11-21T10:58:40Z | |
| dc.date.available | 2014-11-21T10:58:40Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Alford, P., Duan, Y. & Taylor, J. (2013) 'An Analysis of the Key Factors Affecting the Success of a Re-Launched Destination Marketing Website in the UK'. In: Xiang, Z. & Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014. Springer International Publishing. Part VIII, pp 637-649. | en |
| dc.identifier.uri | http://hdl.handle.net/10547/335910 | |
| dc.description | Business Information Systems e-Commerce/e-business Computer Appl. in Social and Behavioral Sciences Marketing Information Systems Applications (incl. Internet) | en |
| dc.description.abstract | This paper presents a case study of the re-launch of a DMO website in the UK. It evaluates the perceived usability of the new website and identifies the key factors affecting customers’ intention to use the new website. A large-scale online survey was developed to understand a number of issues relating to usability (e.g. aesthetics, effectiveness) and psychological and behavioural indicators (e.g. perceived trustworthiness and intent to use). Both quantitative and qualitative data was analysed to understand users’ perceptions, behaviour and attitudes towards the re-launched website. A Structural Equation Model (SEM) was developed to identify the factors affecting their intention to use the new website. The SEM model identified the impact of a variety of factors on intention to use and the descriptive analysis, using both qualitative and quantitative data, highlights further areas of research. | |
| dc.language.iso | en | en |
| dc.publisher | Springer International Publishing | en |
| dc.relation.url | http://link.springer.com/chapter/10.1007%2F978-3-319-03973-2_46 | en |
| dc.rights.uri | An error occurred getting the license - uri. | * |
| dc.subject | business development | en |
| dc.subject | destination marketing | en |
| dc.title | An analysis of the key factors affecting the success of a re-launched destination marketing website in the UK | en |
| dc.type | Book chapter | en |
| dc.contributor.department | Bournemouth University | en |
| dc.contributor.department | University of Bedfordshire | en |
| dc.identifier.journal | Information and Communication Technologies in Tourism 2014. | en |
| html.description.abstract | This paper presents a case study of the re-launch of a DMO website in the UK. It evaluates the perceived usability of the new website and identifies the key factors affecting customers’ intention to use the new website. A large-scale online survey was developed to understand a number of issues relating to usability (e.g. aesthetics, effectiveness) and psychological and behavioural indicators (e.g. perceived trustworthiness and intent to use). Both quantitative and qualitative data was analysed to understand users’ perceptions, behaviour and attitudes towards the re-launched website. A Structural Equation Model (SEM) was developed to identify the factors affecting their intention to use the new website. The SEM model identified the impact of a variety of factors on intention to use and the descriptive analysis, using both qualitative and quantitative data, highlights further areas of research. |
