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    Towards understanding members’ participation behaviour in B2B virtual communities: a socio-technical approach

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    Authors
    Philpott, Elly
    Gharib, Rebwar Kamal
    Affiliation
    University of Bedfordshire
    Issue Date
    2014
    Subjects
    B2B virtual communities
    participation
    social exchange
    social exchange theory
    information systems success
    virtual community
    information systems
    
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    Abstract
    The importance of virtual communities for businesses has been well documented in the literature. Particularly, information and knowledge exchange has been identified as one of the main reasons for businesses to participate in virtual communities. The success of a virtual community depends on its members’ active contribution to the community. A considerable amount of literature has been published on factors affecting members’ participation behaviour in various community types. Limited research has focused on B2B virtual communities. Subsequently, there is limited understanding of what motivates businesses to actively participate in their virtual communities. Hence, the primary goal of this paper is to provide some understanding of the crucial factors that determine businesses’ participation behaviours in virtual community environments. Towards achieving this aim, underpinned by two well-known theories: Social Exchange Theory and Information System Success Model, this study proposes an integrated theoretical framework. The application of the framework has yet to be tested with a particular B2B virtual community.
    Citation
    Gharib, R.,Philpott, E. (2014) 'Towards understanding members’ participation behaviour in B2B Virtual Communities: A socio-technical approach', Central European Conference on Information and Intelligent Systems (CEIIS), Varaždin, September 17-19.
    Publisher
    Central European Conference on Information and Intelligent Systems
    URI
    http://hdl.handle.net/10547/332372
    Additional Links
    http://www.ceciis.foi.hr/app/index.php/ceciis/2014/paper/viewFile/675/279
    Type
    Conference papers, meetings and proceedings
    Language
    en
    Description
    Full text available via link.
    ISSN
    1848-2295
    Collections
    Business and Information Systems Research Centre (BISC)

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