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    The psychology of face construction: giving evolution a helping hand

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    Authors
    Frowd, Charlie D.
    Pitchford, Melanie
    Bruce, Vicki
    Jackson, Sam
    Hepton, Gemma
    Greenall, Maria
    McIntyre, Alex H.
    Hancock, Peter J.B.
    Issue Date
    2011
    
    Metadata
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    Abstract
    Face construction by selecting individual facial features rarely produces recognisable images. We have been developing a system called EvoFIT that works by the repeated selection and breeding of complete faces. Here, we explored two techniques. The first blurred the external parts of the face, to help users focus on the important central facial region. The second, manipulated an evolved face using psychologically-useful ‘holistic’ scales: age, masculinity, honesty, etc. Using face construction procedures that mirrored police work, a large benefit emerged for the holistic scales; the benefit of blurring accumulated over the construction process. Performance was best using both techniques: EvoFITs were correctly named 24.5% on average compared to 4.2% for faces constructed using a typical ‘feature’ system. It is now possible, therefore, to evolve a fairly recognisable composite from a 2 day memory of a face, the norm for real witnesses. A plausible model to account for the findings is introduced.
    Citation
    Frowd, C.D., Pitchford, M., Bruce, V. et al. (2011) 'The psychology of face construction: Giving evolution a helping hand, Applied Cognitive Psychology, 25(2), pp.195-203
    Publisher
    Wiley
    Journal
    Applied Cognitive Psychology
    URI
    http://hdl.handle.net/10547/300049
    DOI
    10.1002/acp.1662
    Additional Links
    http://doi.wiley.com/10.1002/acp.1662
    Type
    Article
    Language
    en
    ISSN
    08884080
    ae974a485f413a2113503eed53cd6c53
    10.1002/acp.1662
    Scopus Count
    Collections
    Research Centre for Applied Psychology

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