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    Effects of firm characteristics on the link between business environment and operations strategy: evidence from China's retail sector

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    Authors
    Yu, Wantao
    Ramanathan, Ramakrishnan
    Issue Date
    2011
    Subjects
    management and business
    operational management
    marketing and services
    China
    retail
    
    Metadata
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    Abstract
    Drawing on contingency theory, this study aims to examine the impacts of firm characteristics on the nature of relationships between business environmental factors and operations strategy choices. This study uses a path analytic framework to understand the effects for a sample of retail firms in China. Our findings suggest that the strongest business environmental factors that influence the degree of emphasis placed on operations strategy choices is environmental dynamism (such as changes in retail technology and innovations in new service development). When faced with the same environmental stimuli, firms with different firm characteristics (such as firm size, firm age, and firm nationality) choose to emphasise different operations strategies. For instance, the impact of labour availability on operations strategy choices is different for big and small firms. The effect of environmental dynamism on operations strategy choice seems to be much stronger for local firms than foreign firms in China. Compared with old firms, new firms appear to pay much more attention to competitive market forces during their operations strategy choices.
    Citation
    Yu, W. & Ramanathan, R. (2011) 'Effects of firm characteristics on the link between business environment and operations strategy: evidence from China's retail sector', International Journal of Services and Operations Management, 9(3), pp.330-364
    Publisher
    Inderscience Publishers
    Journal
    International Journal of Services and Operations Management
    URI
    http://hdl.handle.net/10547/295123
    DOI
    10.1504/IJSOM.2011.041103
    Additional Links
    http://www.inderscience.com/link.php?id=41103
    Type
    Article
    Language
    en
    ISSN
    1744-2370
    1744-2389
    ae974a485f413a2113503eed53cd6c53
    10.1504/IJSOM.2011.041103
    Scopus Count
    Collections
    Business and Information Systems Research Centre (BISC)

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