Towards a bespoke framework for eliciting consumer satisfaction in Second Life
Abstract
The approach taken to data gathering, analysis, and interpretation in the context of the framework is described; as well as refinements made to the framework as a consequence of emergent themes revealed through the analysis of the gathered dataCitation
Shukla, M., Conrad, M. and Bessis, N.(2012) 'Towards a Bespoke Framework for Eliciting Consumuer Satisfaction in Second Life,' in: Safar, M. and Mahdi, K. (eds) , Social Networking and Community Behaviour Modeling: Qualitative and Quantitative Measures, Hershey, PA: IGI GlobalPublisher
IGI GlobalAdditional Links
http://www.igi-global.com/chapter/towards-bespoke-framework-eliciting-consumer/61679Type
Book chapterLanguage
enISBN
9781613504444ae974a485f413a2113503eed53cd6c53
10.4018/978-1-61350-444-4.ch016