Towards a bespoke framework for eliciting consumer satisfaction in Second Life

Authors
Shukla, Mitul
Conrad, Marc
Bessis, Nik
Issue Date
2012
Subjects
Second Life

Metadata
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Abstract
The approach taken to data gathering, analysis, and interpretation in the context of the framework is described; as well as refinements made to the framework as a consequence of emergent themes revealed through the analysis of the gathered data
Citation
Shukla, M., Conrad, M. and Bessis, N.(2012) 'Towards a Bespoke Framework for Eliciting Consumuer Satisfaction in Second Life,' in: Safar, M. and Mahdi, K. (eds) , Social Networking and Community Behaviour Modeling: Qualitative and Quantitative Measures, Hershey, PA: IGI Global
Publisher
IGI Global
URI
http://hdl.handle.net/10547/279197
DOI
10.4018/978-1-61350-444-4.ch016
Additional Links
http://www.igi-global.com/chapter/towards-bespoke-framework-eliciting-consumer/61679
Type
Book chapter
Language
en
ISBN
9781613504444
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