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    And did those feet? Getting medieval England “on-message”

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    Authors
    Croft, Robin
    Hartland, Trevor
    Skinner, Heather
    Issue Date
    2008
    Subjects
    brands
    historical periods
    legends
    myths
    narratives
    public relations
    
    Metadata
    Show full item record
    Abstract
    This paper aims to gain an understanding of the nature and extent of the practice of “public relations” in history. The paper uses an analysis of popular narratives (in particular rumour, legend and myth) to inform a detailed case study of Glastonbury abbey in the medieval period.
    Citation
    And did those feet? Getting medieval England “on-message” 2008, 12 (4):294-304 Journal of Communication Management
    Publisher
    Emerald
    Journal
    Journal of Communication Management
    URI
    http://hdl.handle.net/10547/251144
    DOI
    10.1108/13632540810919765
    Additional Links
    http://www.emeraldinsight.com/10.1108/13632540810919765
    Type
    Article
    Language
    en
    ISSN
    1363-254X
    ae974a485f413a2113503eed53cd6c53
    10.1108/13632540810919765
    Scopus Count
    Collections
    Centre for Advances in Marketing (CAM)

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