MetadataShow full item record
AbstractThis paper aims to gain an understanding of the nature and extent of the practice of “public relations” in history. The paper uses an analysis of popular narratives (in particular rumour, legend and myth) to inform a detailed case study of Glastonbury abbey in the medieval period.
CitationAnd did those feet? Getting medieval England “on-message” 2008, 12 (4):294-304 Journal of Communication Management