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    Markets, music and all that jazz

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    Authors
    Kubacki, Krzysztof
    Croft, Robin
    Issue Date
    2011
    
    Metadata
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    Abstract
    In recent years there has been a welcome growth of interest in learning how artists understand, engage with and respond to aspects of business practice such as marketing. In the case of music it has been suggested that artists are by no means universally motivated by commercial success, and in many cases find the practices of mass marketing repellent. However, there is general agreement that the study of attitudes of artists is still in its infancy, not just in terms of identifying the research agenda, but just as pressingly in identifying a range of appropriate methodological tools for understanding the phenomenon. This paper aims to address these issues.
    Citation
    Markets, music and all that jazz 2011, 45 (5):805-821 European Journal of Marketing
    Publisher
    Emerald
    Journal
    European Journal of Marketing
    URI
    http://hdl.handle.net/10547/251142
    DOI
    10.1108/03090561111120046
    Additional Links
    http://www.emeraldinsight.com/10.1108/03090561111120046
    Type
    Article
    Language
    en
    ISSN
    0309-0566
    ae974a485f413a2113503eed53cd6c53
    10.1108/03090561111120046
    Scopus Count
    Collections
    Centre for Advances in Marketing (CAM)

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