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dc.contributor.authorBurrell, Philipen_GB
dc.contributor.authorDuan, Yanqingen_GB
dc.contributor.authorBoskovic, Aleksandraen_GB
dc.date.accessioned2012-11-06T08:56:13Z
dc.date.available2012-11-06T08:56:13Z
dc.date.issued1996
dc.identifier.citationBurrell, P.; Duan, Y. And Boskovic, A. The effective use of a decision support tool in the area of strategic marketing management in Implementing Systems for Supporting Management Decisions, P. Humphreys, L. Bannon, A. McCosh, P. Migliarese and J. C. Pomerol (ed.), 1996: 61-73 Chapman & Hallen_GB
dc.identifier.isbn0412755408
dc.identifier.urihttp://hdl.handle.net/10547/251125
dc.language.isoenen
dc.publisherChapman & Hallen_GB
dc.relation.urlhttp://dl.acm.org/citation.cfm?id=265586en_GB
dc.titleThe effective use of a decision support tool in the area of strategic marketing managementen
dc.typeBook chapteren


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