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dc.contributor.authorLi, Shuliangen_GB
dc.contributor.authorDavies, Barryen_GB
dc.contributor.authorEdwards, Johnen_GB
dc.contributor.authorKinman, Russellen_GB
dc.contributor.authorDuan, Yanqingen_GB
dc.date.accessioned2012-11-05T16:46:11Z
dc.date.available2012-11-05T16:46:11Z
dc.date.issued2002
dc.identifier.citationLi, S., Davies, B., Edwards, J., Kinman, R., Duan, Y. (2002) 'Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness', Marketing Intelligence & Planning 20 (5):273-284en_GB
dc.identifier.issn0263-4503
dc.identifier.doi10.1108/02634500210441521
dc.identifier.urihttp://hdl.handle.net/10547/251055
dc.language.isoenen
dc.publisherEmeralden_GB
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/02634500210441521en_GB
dc.rightsArchived with thanks to Marketing Intelligence & Planningen_GB
dc.subjectDelphi methoden_GB
dc.subjectexpert systemsen_GB
dc.subjectfuzzy logicen_GB
dc.subjecthybrid systemsen_GB
dc.subjectmarketing planningen_GB
dc.subjectmarketing strategyen_GB
dc.titleIntegrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectivenessen
dc.typeArticleen
dc.identifier.journalMarketing Intelligence & Planningen_GB


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