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    Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness

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    Authors
    Li, Shuliang
    Davies, Barry
    Edwards, John
    Kinman, Russell
    Duan, Yanqing
    Issue Date
    2002
    Subjects
    Delphi method
    expert systems
    fuzzy logic
    hybrid systems
    marketing planning
    marketing strategy
    
    Metadata
    Show full item record
    Citation
    Li, S., Davies, B., Edwards, J., Kinman, R., Duan, Y. (2002) 'Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness', Marketing Intelligence & Planning 20 (5):273-284
    Publisher
    Emerald
    Journal
    Marketing Intelligence & Planning
    URI
    http://hdl.handle.net/10547/251055
    DOI
    10.1108/02634500210441521
    Additional Links
    http://www.emeraldinsight.com/10.1108/02634500210441521
    Type
    Article
    Language
    en
    ISSN
    0263-4503
    ae974a485f413a2113503eed53cd6c53
    10.1108/02634500210441521
    Scopus Count
    Collections
    Business and Information Systems Research Centre (BISC)

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