Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
Citation
Li, S., Davies, B., Edwards, J., Kinman, R., Duan, Y. (2002) 'Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness', Marketing Intelligence & Planning 20 (5):273-284Publisher
EmeraldAdditional Links
http://www.emeraldinsight.com/10.1108/02634500210441521Type
ArticleLanguage
enISSN
0263-4503ae974a485f413a2113503eed53cd6c53
10.1108/02634500210441521