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    The need for hybrid decision systems in complex marketing domains: HYMS

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    Authors
    Burrell, Phillip
    Duan, Yanqing
    Boskovic, Aleksandra
    Issue Date
    1995
    Subjects
    analytic hierarchy process
    decision support systems
    expert systems
    strategic management
    marketing
    
    Metadata
    Show full item record
    Citation
    The need for hybrid decision systems in complex marketing domains: HYMS 1995, 4 (4):319-337 Journal of Decision Systems
    Publisher
    Taylor and Francis
    Journal
    Journal of Decision Systems
    URI
    http://hdl.handle.net/10547/251048
    DOI
    10.1080/12460125.1995.10511662
    Additional Links
    http://www.tandfonline.com/doi/abs/10.1080/12460125.1995.10511662
    Type
    Article
    Language
    en
    ISSN
    1246-0125
    2116-7052
    ae974a485f413a2113503eed53cd6c53
    10.1080/12460125.1995.10511662
    Scopus Count
    Collections
    Business and Information Systems Research Centre (BISC)

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