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    A framework for a hybrid intelligent system in support of marketing strategy development

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    Authors
    Li, Shuliang
    Duan, Yanqing
    Kinman, Russell
    Edwards, John S.
    Issue Date
    1999
    Subjects
    information technology
    marketing information systems
    marketing management
    marketing strategy
    
    Metadata
    Show full item record
    Citation
    Li, S., Duan, Y., Kinman, R., Edwards, J.S. (1999) 'A framework for a hybrid intelligent system in support of marketing strategy development', Marketing Intelligence & Planning 17 (2):70-79
    Publisher
    Emerald
    Journal
    Marketing Intelligence & Planning
    URI
    http://hdl.handle.net/10547/251045
    DOI
    10.1108/02634509910260922
    Additional Links
    http://www.emeraldinsight.com/10.1108/02634509910260922
    Type
    Article
    Language
    en
    ISSN
    0263-4503
    ae974a485f413a2113503eed53cd6c53
    10.1108/02634509910260922
    Scopus Count
    Collections
    Business and Information Systems Research Centre (BISC)

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