Issue Date
1995Subjects
decision support systemsexpert systems
knowledge-based systems
marketing
marketing planning
strategic marketing
Metadata
Show full item recordCitation
Duan, Y., Burrell, P. (1995) 'A hybrid system for strategic marketing planning', Marketing Intelligence & Planning 13 (11):5-12Publisher
EmeraldAdditional Links
http://www.emeraldinsight.com/10.1108/02634509510147670Type
ArticleLanguage
enISSN
0263-4503ae974a485f413a2113503eed53cd6c53
10.1108/02634509510147670