• Login
    View Item 
    •   Home
    • BMRI Business and Management Research Institute - to April 2016
    • Business and Information Systems Research Centre (BISC)
    • View Item
    •   Home
    • BMRI Business and Management Research Institute - to April 2016
    • Business and Information Systems Research Centre (BISC)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of UOBREPCommunitiesTitleAuthorsIssue DateSubmit DateSubjectsPublisherJournalDepartmentThis CollectionTitleAuthorsIssue DateSubmit DateSubjectsPublisherJournalDepartment

    My Account

    LoginRegister

    About

    AboutLearning ResourcesResearch Graduate SchoolResearch InstitutesUniversity Website

    Statistics

    Display statistics

    The impact of e-commerce on Taiwanese SMEs: marketing and operations effects

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Publisher version
    View Source
    Access full-text PDFOpen Access
    View Source
    Check access options
    Check access options
    Authors
    Ramanathan, Ramakrishnan
    Ramanathan, Usha
    Hsiao, Hsieh-Ling
    Issue Date
    2012-12
    Subjects
    SMEs
    e-commerce
    performance
    operations perspective
    small to medium-sized enterprises
    marketing perspective
    Taiwan
    
    Metadata
    Show full item record
    Abstract
    The purpose of this paper is to distinguish the impacts of e-commerce on marketing and operations functions and investigate how these impacts have affected performance of Taiwanese SMEs. We also investigate the moderating roles of size and e-commerce experience of SMEs on the e-commerce impact–performance relationship. We have used resource-based-view of a firm to provide the theoretical underpinning to understand how e-commerce adoption is linked to firm performance. We have conducted a survey and obtained 110 usable responses from Taiwanese SMEs. We first verified our variables to check they get grouped to marketing and operations effects using confirmatory factor analysis. We then identified their influence on performance using regression. Finally, we verified the roles of size and e-commerce experience using moderated regression analysis. Our results show that operations and marketing aspects of e-commerce have strong impacts on performance of SMEs. Size of SMEs, measured using number of employees, moderates the impacts of operations and marketing aspects on performance, while e-commerce experience, measured using the length of time SMEs have adopted e-commerce, does not moderate. Our results will help SMEs in general and Taiwanese SMEs in particular to understand the influence of e-commerce on their performance.
    Citation
    Ramanathan, R., Ramanathan, U., Hsiao, H-L. (2012) 'The impact of e-commerce on Taiwanese SMEs: Marketing and operations effects' International Journal of Production Economics 140 (2):934
    Journal
    International Journal of Production Economics
    URI
    http://hdl.handle.net/10547/250959
    DOI
    10.1016/j.ijpe.2012.07.017
    Additional Links
    http://linkinghub.elsevier.com/retrieve/pii/S0925527312003246
    Type
    Article
    Language
    en
    ISSN
    0925-5273
    ae974a485f413a2113503eed53cd6c53
    10.1016/j.ijpe.2012.07.017
    Scopus Count
    Collections
    Business and Information Systems Research Centre (BISC)

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.